Welcome to Action Bait Co.
What makes a fish bite a
bait? Scent and
vibration are thought to be important; so are vision and
motion. But every angler knows of successful baits that
would never naturally appear in the fish’s world, except at
the end of a hook. The most popular live bait of all time,
the worm, does not swim suspended of its own accord, yet almost
any fish will eagerly gobble up a juicy night crawler.